Digital Marketing
We know how important it is to nail your marketing. Find tips, guidance and inspiration on digital marketing in this section.
Digital Marketing
Venue Marketing Series: Facebook
Facebook elicits all sorts of responses. Some hate it - they've deactivated their accounts, vowing never to go back, insisting it's unnecessary, even evil. Some love it - they swear by it, live by it, barely dare to be away and never, ever log out. But for you, all that matters is this: What this graph shows is that Facebook drives traffic. More traffic than Twitter, Pinterest, LinkedIn and all the others combined. As 'virologist' Emerson Spartz, the genius behind Spartz media, has said, 'Face
4 min read
Digital Marketing
Venue Marketing Series: Introduction To Content Marketing
Content marketing is when a company produces something useful, interesting or entertaining for potential customers. This might include Youtube videos, social media output, infographics, blog posts, or even a mini-series. Here we explain why it's so important, and how it could help you. In 1997, Seth Godin put into words what many marketers were beginning to realise: there's just too much stuff out there. When he was writing - and this was before the internet - the average person would see about
4 min read
Digital Marketing
Venue Marketing Series: Mobile
Calling go-getting venue marketers! In this series we discuss the basics of online marketing for venues. We’ll talk about social media, SEO, search marketing and a lot more - all great (and often free) ways to generate new customers for your venue. Enjoy! Like 2014, 2015 will be a year in which mobile grows and grows. Ensuring a mobile presence is crucial for online marketers, and it should, if we're honest, take up more than one chapter of this series. Suffice to say we will be mentioning it f
4 min read
Digital Marketing
Venue Marketing Series: Linkbuilding
Calling go-getting venue marketers! In this series we discuss the basics of online marketing for venues. We’ll talk about social media, SEO, search marketing and a lot more - all great (and often free) ways to generate new customers for your venue. Enjoy! As we touched on in the first blog in this series , linkbuilding - the process of encouraging other websites to link to your own - has long been a fundamental part of online marketing. In r
5 min read
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